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Studio
Greed Index

Who makes it · Developer and publisher

HoYoverse

Based in Shanghai, China Founded 2012

HoYoverse is the international brand of Chinese developer miHoYo, maker of Genshin Impact, Honkai: Star Rail and Zenless Zone Zero. Its games are free to play and earn most of their money from paid random draws (gacha) for characters and items, bought with in-game currency.

Track record HarmfulWorst badge: Serious findings
On the record 1dated event, each with a source
In the guide 2games it made or published

Track-record badges

What stands out, worst first

  • Child safety

    Child-safety enforcement

    US FTC and Justice Department, January 2025: HoYoverse agreed to a $20 million civil penalty to settle allegations that Genshin Impact collected under-13s' data without parental consent (COPPA); proposed order filed for court approval. HoYoverse said many of the allegations were inaccurate.
  • Loot-box action

    Loot-box enforcement

    US FTC, January 2025: the proposed settlement order bars selling Genshin Impact loot boxes to under-16s without parental consent and requires odds and exchange-rate disclosure; the FTC alleged the multi-tier virtual currency obscured real costs.
  • Misleading ads

    Misleading-marketing action

    US FTC, January 2025: alleged that Genshin Impact's event banners and influencer campaigns misled players about loot-box odds and costs; settled as part of the same proposed order, with HoYoverse disputing many of the allegations.

Track record

What's on the record, newest first

  1. Regulator action

    Agreed $20 million FTC settlement over Genshin Impact loot boxes and children's data

    The US Justice Department, on referral from the FTC, filed a complaint in the US District Court for the Central District of California alleging that Cognosphere (HoYoverse) collected personal information from children under 13 without parental consent, misled players about the odds and cost of Genshin Impact's loot boxes, and sold them through a virtual-currency system that obscured real costs. The companies agreed to a proposed order, subject to court approval, to pay a $20 million civil penalty, stop selling loot boxes to under-16s without parental consent, and disclose odds and exchange rates. HoYoverse said it believed many of the FTC's allegations were inaccurate but agreed to settle.

    US Federal Trade Commission

Settlements are often made without an admission of wrongdoing; we say so where it matters. Follow each source for the full detail.

Games in the guide

What HoYoverse made or published

Each game's money rating is its own: it comes from how that game makes money, not from the company's record.

Last checked 1 November 2026. Sources: www.ftc.gov, www.ftc.gov, www.ftc.gov, www.pocketgamer.biz, en.wikipedia.org. Spotted something wrong or missing? Send a correction.