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Subway Surfers

Released 24 May 2012 Developer SYBO Games, Kiloo Publisher SYBO Games

An endless-runner game in which you play a graffiti artist running along train tracks, swiping to dodge trains and obstacles while collecting coins and power-ups. The setting changes to a new city about every month. It is simple, colourful and aimed at a general audience that includes children.

Money health HarmfulChance, compulsion or exploitation
Addictive design Very high5 of 5 — counts the hooks designed in
Average price Freefree to download
Spending ceiling No ceilingRepeat purchases, no limit
Australian rating ACBMOnline interactivity, Chance-based in-game purchases

How it makes money

Harmful: chance, compulsion or exploitation

Subway Surfers is free to download and earns money from both advertising and in-app purchases. After a crash you can revive by spending keys or by watching an ad, and the daily video and Mystery Boxes also use ads. Coins and keys can be bought: the Australian App Store lists coin packs from A$1.99 (7,500 coins) to A$29.99 (180,000 coins), keys at A$7.99, a permanent Double Coins upgrade at A$7.99 and a Starter Pack at A$1.99, and Google Play shows single items from A$0.99 to A$159.99. Mystery Boxes bought with coins give random rewards. SYBO released a separate game, Subway Surfers City, in February 2026.

How you pay

  • Free-to-play

    The App Store AU lists coin packs from A$1.99 (7,500 coins) to A$29.99 (180,000 coins), 25 or 40 keys at A$7.99 and Double Coins at A$7.99; Google Play (AU) shows single items from A$0.99 to A$159.99.

  • Ad-funded

    SYBO's terms say the service may include third-party in-game ads and that you can earn virtual currency by watching them; the Android listing is labelled 'Contains ads'.

  • Loot boxes

    Mystery Boxes bought with coins (or by watching ads) give random rewards, and coins can be bought with real money; Google Play's Australian classification lists 'chance-based in-game purchases'.

    minor part of the game

Techniques it uses to keep you paying or playing

  • Rewarded ads

    After a crash you can revive by spending keys or watching an ad (Wikipedia); SYBO's help centre says the Daily Video gives a key and Mystery Boxes can be bought with coins or by watching ads.

  • Game currency

    Coins and keys can both be bought in the Store. SYBO describes keys as a rare currency used to unlock characters and boards, buy Token Boxes and revive.

  • Made scarce

    Keys are rare, and the 'Save Me' revive costs keys that double every time you use it (SYBO help centre).

    minor part of the game
  • Starter pack

    A Starter Pack is listed at A$1.99 on the App Store AU.

    minor part of the game
  • Daily pressure

    Daily Challenges give rewards (Wikipedia) and the Daily Video earns keys (SYBO help centre).

    minor part of the game
  • FOMO timers

    Seasonal Offers, Season Challenges and a new World Tour city roughly every month change what is available for a limited time (SYBO help centre, Wikipedia).

    minor part of the game
  • Collect all

    Up to 18 characters and 17 hoverboards can be unlocked with coins, keys, purchases or collected items (Wikipedia).

    minor part of the game
  • Never-ending

    An endless runner that has had a new World Tour setting about every three to four weeks since 2013 (Wikipedia).

Fairer alternatives

Similar games with a healthier money model

What it costs

Free to start, then A$1.99–A$159.99 a purchase

WhatWherePriceChecked
7,500 Coins (smallest listed coin pack)
The App Store shows only a selection of the game's purchases.
Apple App Store (AU) · iOS ↗ A$1.99 Oct 2026
180,000 Coins (largest listed coin pack)
Other listed coin packs: 45,000 for A$7.99 and 65,000 for A$7.99.
Apple App Store (AU) · iOS ↗ A$29.99 Oct 2026
25 Keys
40 Keys is also listed at A$7.99.
Apple App Store (AU) · iOS ↗ A$7.99 Oct 2026
Double Coins
A permanent coin doubler ('Unlimited Double Coins' in SYBO's help centre).
Apple App Store (AU) · iOS ↗ A$7.99 Oct 2026
Starter Pack Apple App Store (AU) · iOS ↗ A$1.99 Oct 2026
Largest single in-app item
Top of the 'per item' range shown on the Google Play listing (A$0.99 to A$159.99); the item is not named.
Google Play (AU) · Android ↗ A$159.99 Oct 2026

Store prices change often and sales are common; we record the regular price on the date shown.

Reviews from across the web

What the critics said

  • 4/ 5

    TouchArcade ↗

    Talor Berthelson · 5 June 2012 · iOS

    Called it a refined endless runner that plays much like Temple Run but with enough twists to be more entertaining and easy to keep coming back to.

  • 3.5/ 5

    148Apps ↗

    Sinan Kubba · 28 May 2012 · iOS

    Found it a fun, free and replayable runner that borrows heavily from Temple Run without matching that game's tension or sense of progression.

Scores belong to the outlets that published them; follow the links to read the full reviews. Summaries are ours.

Age ratings

Classification

ACBM

Australian Classification · record ↗

Online interactivity, Chance-based in-game purchases

Interactive elements: In-game purchases

ESRBE10+

ESRB (North America) · record ↗

Fantasy Violence

Interactive elements: In-Game Purchases (Includes Random Items)

PEGI16

PEGI (Europe) · record ↗

Interactive elements: In-Game Purchases (Includes Random Items)

USK12

USK (Germany) · record ↗

Increased incentives to buy, Fantasy violence

Interactive elements: In-game purchases (includes random items)

Age ratings judge content (violence, language, gambling themes). They say little about how hard a game pushes spending — that's what the badges above are for. About rating boards

Safety & parental controls

Who can talk to your child, and what can they buy?

  • No chat
  • No contact with strangers
  • No user-made content
  • No account needed
  • Terms of service minimum age: 13

No chat and no contact with other players. The game asks for an age: Online Save and the Facebook and Game Center or Google login options are only offered to players aged 13 or over, and the age can only be corrected by reinstalling and losing local progress (SYBO help centre). SYBO's terms say users must be 13 or older (16 in some EU jurisdictions). The Apple App Store (AU) lists the game as 9+, while Google Play's Australian classification is M because of chance-based in-game purchases. SYBO's help centre says refunds for a child's unauthorised purchase are handled by Apple or Google, and recommends device parental controls.

Platforms & release

Where you can play it

PlatformReleasedStore
iPhone and iPad 24 May 2012 Store page ↗
Android phones and tablets 20 September 2012 Store page ↗

Further reading

Facts last checked 22 October 2026. Sources: apps.apple.com, play.google.com, play.google.com, play.google.com, play.google.com, en.wikipedia.org, subwaysurfers.com, sybogames.com, sybogames.com, sybo.helpshift.com, sybo.helpshift.com, sybo.helpshift.com, sybo.helpshift.com, sybo.helpshift.com, www.commonsensemedia.org, www.metacritic.com, toucharcade.com, www.148apps.com. Spotted something wrong? Send a correction.